Buch Wien, otherwise known as the Vienna International Book Fair and Reading Festival, was launched for the first time in 2008. The Viennese fair took up the challenge brilliantly. Indeed, the main purpose of the creation of a new book fair was to give a fresh boost to an event that was already sixty years old, the Viennese Book Wee (“Wiener Buchwoche”). Although the event has now reached the status of the “main literary event” in Austria, it still differs in scope from events such as Frankfurt or Leipzig. The primary goal of Buch Wien is to foster the relationship between publishers and their readers. Hence the integration of the Reading Festival, which takes place in event locations all over the city. In 2014 a new format called “The Long Night Of Books” was introduced as an opening event for the fair. Taking place in the main fairground hall, a combination of a broad spectrum of reading and musical performances, a poetry slam, discussions, and a very challenging literature quiz, this format proofed to be very successful, evoking a remarkable echo – both in media and the public. The Buch Wien established itself as a platform for intercultural exchange, focusing on the German-speaking bookmarket and its related Central and Eastern European markets.
Aldus is the European Book Fairs’ network, offering book professionals new opportunities to develop their careers internationally, building capacities and collaboration opportunities through dedicated events, professional content resources, networking and training activities.