Literatur- und Contentmarketing Ges.m.b.H. is a subsidiary of the Austrian Publishers and Booksellers Association, which has been representing the interests of booksellers, publishers, delivery agents, publishing house representatives and antiquarian booksellers at home and abroad in a non-partisan and objective manner since 1859. It ensures that the economic and legal framework for the book industry is maintained and expanded and supports it in its daily work.
LCM’s main project is the organisation of the annual Vienna Book Fair, which is the most important event in the Austrian book industry aimed at the public. Organizing over 500 readings and lectures within the bookfair and in different locations all over Vienna, LCM is the leading organiser of literature events in Austria.
Aldus Up builds upon the successful experience of Aldus - the European Book Fairs network - promoting the internationalization of the book sector and new opportunities for book professionals to develop their careers internationally through innovative events, networking and training activities.