Here follow the appointments for book professionals of the Vilnius Book Fair 2018 programme. This year programme will focus on the challenges in today’s book distribution and sales, the initiatives to promote reading by popular campaign. Moreover, Literature promotion in Europe will be addressed through a dialogue with some winners of the European Union Prize for Literature.

The professional programme is organised by the Lithuanian Publishers Association in collaboration with Aldus network and the Lithuanian Council for Literature.

02.22 | thursday | 1 pm | hall 5.3

Book Trade And Reading Promotion: how does it work?

Participants: Jane Streeter, Board Member of the European & International Booksellers Federation and Former President of The Booksellers Association; Alan Staton, Head of Marketing and Communication at The Booksellers Association; Lina Zairienė, General Director of bookshop chain„Pegasas“

Moderator: Aida V. Dobkevičiūtė

02.22 | thursday | 3 pm | hall 5.3

Dialogue of European Union Prize for Literature Winners

Participants: Sara Mannheimer (Sweden), Laura Sintija Černiauskaitė (Lithuania), Evie Wyld (UK)
Moderator: Alma Braškytė

02.22 | thursday | 4 pm | hall 5.3

Bookshops Culture in Germany: new challenges and possibilities

Participants: Iris Hunscheid, Chairwoman of the Independent Booksellers’ Forum within the German Publishers’ and Booksellers’ association; Arūnas Gudinavičius, Director of Vilnius University Publishing House and Managing Director at Vilnius University Press and Associate Professor at Digital Media Lab, Faculty of Communication

Moderator: Aida V. Dobkevičiūtė

02.23 | friday | 10 am | hall 1.3

Vilnius initiatives to be listed in the calendars of Literacy Cities and World Book Capitals

Closed discussion. Registration:,
Participants: Joanna Bazán Babczonek (International Publishers Association), Katarzyna Janusik (Wroclaw Municipality, Poland), Justyna Jochym (Krakow Festivals, Poland), representatives of Vilnius Municipality, Lithuanian UNESCO Committee, Lithuanian Publishers Association, Lithuanian National Library, Writers Union and Publishing Houses

02.25 | sunday | 4 pm | Literatų svetainė

Vilnius Book Fair Closing Ceremony


An overview of the full programme and initiatives at Vilnius Book Fair 2018 is available here on Aldus K-Hub