Florencia Davidzon

Escritora - Insight-Bank, Mexico/USA/

Florencia lives and works between USA and LATIN AMERICA. She has a Masters degree in Communication from the IDAES University in Buenos Aires and a B.A in Political Science also from UBA, Argentina, she did also a MFA in Film at Maine Media College. She is driven by her motivation to understand the human condition, to find opportunities for brands, and also to divulge her personal audiovisual work. She is a PHD candidate on Critical Studies at 17 Estudios Criticos, Mexico.

Florencia has more than 15 years of solid and proven, multi-country and multi-cultural experience as a strategic planner, workshop facilitator and qualitative research.

She has contributed in building brands, generating leanings and ideas on a local and regional level for ad agencies such as OGILVY, BBDO, JWT, CASANOVA PENDRILL, ZOO Agency, GRUPO GALLEGOS; and innovation/trends consultancy companies such as INSITUM, THE FUTURES COMPANY, BMCinnovation, Bigfoot, Arconte, The Cocktail Agency; servicing companies such as: Unilever, The Coca-Cola Company, Mondelez, Google, Nike, Bimbo, Uber, Bancomer, among many others

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